VISION    To be the leading foodservice provider in the Newcastle, Hunter Region, Central Coast, Port Stephens and The Great Lakes Region. To place confidence in chef's skilled hands that the products they receive is of the highest quality available in the market.

MISSION Is to source products locally, nationally and internationally in order to ensure our customers freedom of choice is always maintained for the benefit of their business. We are committed to partnerships that foster mutual trust, respect and benefit. By investing in our staff, and community we shall increase our market share and business value.

PRIDE IN OUR COMPANY We are a proud privately owned Newcastle family business. COMMITMENT TO OUR PEOPLE Our foundation is the passion, dedication and integrity of our staff. We work as a team and care about each others growth and well being. PLEDGE TO QUALITY AND SERVICE Is to offer the best available products to all of our customers on time. PASSION TO BE THE SUPPLIER OF CHOICE We are a passionate and aggressive competitor who will continue to ensure our customers and the industry always have a competitive supply option available to them.